WORK:
UX DESIGN
CLIENT:
NOOTRIC
INDUSTRY:
SOCIAL IMPACT
YEAR:
2020
about.
Nootric is a digital nutrition platform that connects users with professional dietitians through a gamified mobile experience. The project focused on improving the app’s visibility and conversion within app marketplaces, where first impressions and visual clarity directly impact downloads. In a highly competitive health-tech environment, the challenge was to align the product presentation with both user expectations and platform-specific guidelines.
Nootric is a digital nutrition platform that connects users with professional dietitians through a gamified mobile experience. The project focused on improving the app’s visibility and conversion within app marketplaces, where first impressions and visual clarity directly impact downloads. In a highly competitive health-tech environment, the challenge was to align the product presentation with both user expectations and platform-specific guidelines.
challenge.
The work focused on optimizing the app’s presence in the App Store and Google Play through ASO-driven design decisions. This included the creation of adaptive visual assets, such as screenshots and promotional graphics, tailored to different devices and formats required by each platform. Special attention was given to how stores dynamically display content depending on screen size and resolution.
Alongside this, I developed visual materials for digital campaigns, including email and social media, ensuring consistency across touchpoints. The approach combined UX thinking with performance-oriented design, prioritizing clarity, hierarchy, and user engagement within strict platform constraints.
The work focused on optimizing the app’s presence in the App Store and Google Play through ASO-driven design decisions. This included the creation of adaptive visual assets, such as screenshots and promotional graphics, tailored to different devices and formats required by each platform. Special attention was given to how stores dynamically display content depending on screen size and resolution.
Alongside this, I developed visual materials for digital campaigns, including email and social media, ensuring consistency across touchpoints. The approach combined UX thinking with performance-oriented design, prioritizing clarity, hierarchy, and user engagement within strict platform constraints.
results.
The result was a more consistent and optimized presence across app stores, supported by a visual system that improved clarity and user engagement. The product page, structured as a sequence of app-like screens, made it easier to understand the app before downloading. This approach helped communicate its value more clearly and strengthened its position within the health and wellness category.
The result was a more consistent and optimized presence across app stores, supported by a visual system that improved clarity and user engagement. The product page, structured as a sequence of app-like screens, made it easier to understand the app before downloading. This approach helped communicate its value more clearly and strengthened its position within the health and wellness category.
more to explore.
